CORNELIUS – Many businesses are doing it tough during the COVID-19 crisis, but MyWorkChoice is hoping to help out.

The Cornelius-based tech startup, which offers flexible staffing, is now offering its services at cost to new clients for the next 90 days, eliminating margins on their end.

“For businesses that utilize contingent workforces over 100 employees this can represent a cost savings in the hundreds of thousands of dollars,” MyWorkChoice CEO Tana Greene told WRAL TechWire on Wednesday.

“Right now, it’s less about our individual company’s profit and loss, but more about doing what we can to help the American people and businesses get back on their feet.”

MyWorkChoice is working to redefine “flexible staffing” by offering a platform and app that essentially takes care of all the hassle with scheduling to create “seamless shift transitions.”

To break it down, it recruits, screens, trains and schedules a workforce community to meet the scalable needs of its customers — mainly in the industrial, warehouse and call center industries. Workers have the ability to view and instantly select shifts in four, six or eight-hour increments to build a schedule that fits their needs – up to 40 hours per week.

On the flip side, the platform’s technology is customized for every employer, overbuilding a community of vetted and trained W-2 employees to ensure that shifts are consistently filled.

Expanding quickly, new CMO

And it’s gaining traction.

The three-year-old company closed on its first growth funding round of $3 million with a group of venture capital investors in January.

It’s also grown its footprint. Thousands of flexible job opportunities through MyWorkChoice are now available in cities across Arizona, California, Indiana, Minnesota, Nebraska, North Carolina, South Carolina, Pennsylvania, and Texas, with new locations being added rapidly.

To that end, the startup this week announced that it has tapped marketing veteran Michelle Zeller as its new chief marketing officer (CMO).

She most recently served as CMO for both Amerock and Char-Griller.

“Michelle will be instrumental in our continued expansion as we become the go-to source for W2 employees and employers struggling to ramp up productions in a scalable manner,” said Greene.

MyWorkChoice, NC-based startup offering ‘flexible staffing,’ raises $3M, expands into 8 states