B2B Marketing Veteran Joins MyWorkChoice’s Growing Team as Chief Marketing Officer

[Cornelius, NC] MyWorkChoice, the contingent workforce solution that makes flexibility work for companies and W-2 employees, officially announced the addition of Michelle Zeller as Chief Marketing Officer. As MyWorkChoice continues its rapid expansion nationwide, Zeller will oversee the development and execution of integrated communications programs from across the company’s B2B and B2C service offerings.


“In the last quarter alone, MyWorkChoice has doubled our client count and grew locations and facilities by 100 percent. Michelle will be instrumental in our continued expansion as we become the go-to source for W2 employees and employers struggling to ramp up productions in a scalable manner,” said Tana Greene, CEO of MyWorkChoice. “Her experience in understanding businesses’ pain points, particularly those in consumer manufacturing and supply chain services, will position MyWorkChoice to grow our footprint and help businesses across the nation retain a reliable, dedicated workforce that shows up each day.”


A three-year old disrupter in the traditional staffing industry, MyWorkChoice has solved the challenge for employers to find and maintain a stable workforce in a market where nearly a third of hourly employees are absent each day, and 100% on average turn over every two and a half months. COVID-19 has only highlighted the importance of flexible scheduling and the need for MyWorkChoice’s technology that virtually mobilizes hundreds of W-2 employees for companies like grocery distributors and supply chain providers in a matter of days.


Zeller brings 30 years of integrated marketing experience, most recently servicing as Chief Marketing Officer for both Amerock and Char-Griller. Throughout her professional career, Zeller has guided other leading brands, including Char-Broil, Levolor Window Fashions, a division of the Newell-Rubbermaid Company, and Eastman Kodak, develop comprehensive go-to-market strategies and marketing programs.


“This move is an exciting career shift for me, giving me the opportunity to apply everything I’ve learned and experienced during my career to help MyWorkChoice disrupt the contingent workforce industry,” Zeller said. “The best part of this new chapter is the opportunity to work with a very talented, innovative team that’s focused on empowering the working world.”


Through a mobile application, MyWorkChoice recruits, screens, trains and schedules a workforce community to meet the scalable needs of its customers. Workers have the ability to view and instantly select shifts in four, six or eight-hour increments to build a schedule that fits their needs – up to 40 hours per week – while creating a culture of performance and accountability evidenced by fill rates of over 95% per shift, per day. Thousands of flexible job opportunities through MyWorkChoice are now available in cities across Arizona, California, Indiana, Minnesota, Nebraska, North Carolina, South Carolina, Pennsylvania, and Texas, with new locations being added rapidly.


About MyWorkChoice
MyWorkChoice builds localized communities of highly productive, engaged, W-2 employees, transforming the way companies meet their contingent workforce needs. Through an easy to use mobile app, MyWorkChoice embraces flexibility by empowering workers to design their own schedule, creating a culture of performance and accountability evidenced by fill rates averaging above 95%. For warehousing, manufacturing, distribution and call center companies, MyWorkChoice is the dependable, all-in-one workforce solution that scales alongside business needs.


For more information, please visit www.myworkchoice.com. Companies that are ready to make the shift and realize the benefits of flexibility for their contingent workforce needs should contact sales@myworkchoice.com for more information.

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